Communication Strategies Team Assignment

The team at health and Wellness America volition scram a 4-point talk model to reach and effectively convey information to the quaternary major generations. Our company w unhinged design four primary tools coherence, consistency, continuity, and complimentary, along with the understanding the importance of connecting with the range audition. We will also provide Phoenix Health Systems with multiple ex larges of flourishing industries that have been able to leverage transp bency, along with a plan to apply those transparencies to your strategy. Communication Strategies for Different genesissDetermining the target earshot and what information we are trying to convey IS essential to communication effectively. Once the target audience is identified, the method of communication can be established. The target audience for new diabetes clinic within a hospital will be anyone who suffers from diabetes or has family and friends with diabetes. Different methods of communication wil l be imperative because of the wide range of people diabetes affects. Diabetes can strike anyone from any background, ethnicity, age, gender, and socioeconomic status.Health education and social arresting are the 2 major types of communication that will have the largest impact on such a large and unspecified audience. Education is an essential component of action to move on health and prevent disease. Campaigns, to invoke healthy lifestyles and preventative health services, have been a profound tool since the sasss (Nutmeat, 2000). Promotions are appealing to the older generations, such as the baby boomers, who still investigate reading materials such as pamphlets and medical literature in the waiting areas of their primary care providers. Understanding differences teen the generations is fundamental in building a communication model that is non only effective, but efficient (United Nations Joint Staff Pension Fund, 2014). For each generation, there are particular experiences that mold specific preferences, expectations, and beliefs (Sloshes, 2012). Traditionalists are indirect communicators, and respect a more traditional approach and often do not respond come up to the jargon used to attract other generations.Communicating with this generation may require some probing and will need some scripted communication to financial aid them. This generation will also require some face-to-face approaches to help gain their trust, loyalty, and understanding. It is important to make traditionalist feel comfortable by communicating in a formal manner that is respectful and serious (Sloshes, 2012). They do not respond swell up to sales pitches. The use of newspapers, television, radio, community mailers and other written communication will be a beneficial when communicating a message to large groups of traditionalist.Baby Boomers This generation has some characteristics of the traditionalist generation however, they possess ample knowledge Of tech oenology but wo uld refer a more personal style of communication over an impersonal approach. Baby boomers do not like feeling like they are being told what to do they would rather have detailed information to help them make the decision on their aver (Sloshes, 2012). Baby boomers tend to need both traditional and non-traditional forms of communication to communicate information effectively.Generation X This generation prefers online forms of communication and interaction. E-mail is the preferred medium. Generation X will also want to ask questions so using electronic forums, blobs, tutorials, ND other online tools, this will be an excellent strategy for communicating (Sloshes, 2012). Generation Y This generation is very high tech and responds well to social media (Sloshes, 2012). Illusionist about every form of electronic communication tool will be a useful asset when addressing Generation Y.This generation does not accept just one main source of information, they prefer to do search and establi sh facts finished other outlets. We can also expand our education via social media and networking sites such as WebMD and other online medical journals. Interactive communication such as lately consume demonstrations and health and fitness expos in the community will appeal to the younger generation while also allowing the target audience to be more proactive about the treatment and maintenance of diabetes.Reaching Targeted Audiences Our company will use four primary tools coherence, consistency, continuity, and complimentary, along with understanding the importance of connecting with the target audience. Coherence Media is the logical thought when trying to spread the word about the clinic opening and why patient should seek treatment for diabetes. When targeting the traditionalist and baby boomer enervation social media will not be the main form of communication. While their loved ones from the X and Y Generation rely heavily on the use social media as their primary form of comm unication.Older generations tend to respond positively to television advertisements, pamphlets, and print ads. When using those forms of communication it will be important to usher risks, concerns, complications, statistics, and what sets the new facility apart from other diabetes clinics. Younger audiences will respond more positively to information displayed on social media. The message to younger generations ill need to place an emphasis on be, signs and symptoms, and treatment increasing quality of life.It will also be important that other relatable electronic resources are provided, so the more tech savvy audiences can conduct research and ask relevant questions. Consistency It is crucial to be consistent when delivering the hospitals mission and vision through and through multiple communication channels. Continuity Conveying a message of continuity will give the targeted audience reassurance and confidence in the services being provided. laudatory using the different avenue s across multiple littorals of social media, print, and television advertisements will help grow a wider audience.Hosting community events and wellness checks will also promote brand recognition and trust among the community. Leveraging Transparency Todays healthcare is complex it involves leveraging population health programs to make a greater impact on the community health issues (EACH, 2013). Some healthcare industries have launched diabetes program successfully with a push towards transparency. Examples of such industries or organizations include Gosling Diabetes Center, Inc. , Good SamaritanHospital, Northwestern muniment Hospital, the American Association of Diabetes Educators, Leapfrog Group, Health Consumer Powerhouse, the University of Miami and Vanderbilt University. Northwest Memorial Hospital Northwest Memorial is committed to meeting the health needs of Chicago, as well as the community surrounding it for 150 years. Northwest Memorial Hospital has also partnered with c ommunity healthcare organization for the last 40 years. Teamwork has aided the successful tackling of the health needs of the community including chronic diseases such as diabetes, helping to munch the Diabetes Collaborative Program.This comprehensive program initially started with 200 patients in 2006, through a collaborative effort of Northwestern Memorial, the School of Medicine at Northwestern University Fingers, as well as the Near North Health run Corp. (NM, 2012). The goal of the program is to identify and educate adult type two diabetic patients about disease management. The program currently tracks over 4,000 diabetics currently intermeshed in routine examinations and care. It provided materials for health education in English as well as Spanish.The materials re designed to increase patients understanding regarding the disease, proper eating habits, diet, as well as the significance of routine checkups (NM, 2012). Vanderbilt University Vanderbilt program aims to improve c hronic disease management, high-risk transition, care coordination as well as high- cost patients, who have diabetes, hypertension, and congestive heart failure. Most of the patients are Medicaid and Medicare beneficiaries who live in 18 urban and rural counties in Kentucky and Tennessee. It is funded with $1 8,846,090 and the estimated savings within terce years is $27,269,705.To improve the management of disease, Vanderbilt has built inter-professional health teams as well as improved health information technology (HIT) which includes disease registries and clinical workflow involving an evidence-based decision support. This has increased communication and care planning. The resulting outcome has been improved coordination of care, reduced hospital admissions, as well as readmission and emergency room calls and visits (SMS, n. Applying Transparency in that respect are five simple flavors to apply transparency successfully in the new diabetes program much like other organizatio ns have.The first yard is to increase staff knowledge and confidence. The second step is to provide physicians and nurses with guidelines for diabetes management. The third step is to improve education and clinical management for inpatient and outpatient clients. The fourth step is to establish interdisciplinary teams. The teams specific activities include the establishment of diabetes care goals, clinical staff education, and quality improvement activities designed to evaluate diabetes management. The final step is to trail a marketing team to communicate the clinics services and healthcare opportunities.Conclusion The process of successfully launching a new diabetes clinic will continue long by and by the clinic open and fully functional. Communication strategies will need to be in place for many different circumstances. Over the course of roughly 12-18 months, Phoenix Health Systems will be aided by Health and Wellness of America to institute the 4-point communication model to reach and effectively convey information to the four major generations. The use of coherence, consistency, continuity, and complimentary communication strategies will help deliver information to the masses in the most efficient and reentrant way possible.2 nt Needs. NTfneeds